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“The very meaninglessness of life forces man to create his own meaning. Children, of course, begin life with an untarnished sense of wonder, a capacity to experience total joy at something as simple as the greenness of a leaf; but as they grow older, the awareness of death and decay begins to impinge on their consciousness and subtly erode their joie de vivre, their idealism – and their assumption of immortality. As a child matures, he sees death and pain everywhere about him, and begins to lose faith in the ultimate goodness of man. But, if he’s reasonably strong – and lucky – he can emerge from this twilight of the soul into a rebirth of life’s elan. Both because of and in spite of his awareness of the meaninglessness of life, he can forge a fresh sense of purpose and affirmation. He may not recapture the same pure sense of wonder he was born with, but he can shape something far more enduring and sustaining. The most terrifying fact about the universe is not that it is hostile but that it is indifferent; but if we can come to terms with this indifference and accept the challenges of life within the boundaries of death – however mutable man may be able to make them – our existence as a species can have genuine meaning and fulfillment. However vast the darkness, we must supply our own light.” 
― Stanley Kubrick



The Camel

Here is a little chunk of wisdom that I find particularly clear in helping to understand the landscape of marketing…

“If the camel circus is coming to town and you paint a sign saying ‘Circus is coming to Dubai,’ that’s ADVERTISING.  If you put the sign on the back of a camel and walk it through town, that’s PROMOTION.  If the camel walks through the sheikh’s flower bed, that’s PUBLICITY. IF you can get the sheikh to laugh about it, that’s PUBLIC RELATIONS.  And, if you planned the whole thing, that’s MARKETING.”

– Anonymous

Awesome, ain’t it?